Privacy Policy

This Privacy Policy applies to both shackelfordsmmacenter.com and shackelfordsmma.com, which are owned and operated solely by Shackelford's MMA Center. This Privacy Policy describes how we collect and use the information — including personal data — that you provide on our websites. It also explains your choices regarding our use of your personal data and how you can access and update this information.

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Data Collection

We may collect the following types of personal data from you:

• Your first name, last name, email address, phone number, and home address;
• Credit card details (including card type, number, name on the card, expiration date, and security code);
• Student data such as class dates, clothing sizes, gender identification, special requests, and observations regarding your service preferences;
• Information you provide regarding your marketing preferences or while participating in surveys, contests, or promotional offers.

You always have the choice of whether to provide this personal data. However, if you choose not to provide certain details, some transactions or services may be affected.

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SMS Consent

Any SMS opt-in consent or phone numbers collected for SMS purposes will not be shared with third parties or affiliates for marketing purposes.

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Data We Collect Automatically

When you use our websites, we may automatically collect information, which can include personal data. This may include data such as your language settings, IP address, location, device settings, operating system, log information, time of usage, URL requested, status report, user agent, browsing history, Booking ID (if applicable), and the type of data viewed. We may also collect data automatically through cookies. For more information on how we use cookies, please refer to our Cookie Policy.

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Processing Purposes

We use your personal data for various purposes, including:

• Reservations: To complete and administer your online requests.
• Customer Service: To provide you with effective customer support.
• Guest Reviews: To invite you by email to provide feedback or a review after your visit. If you submit a review, it may be published on our website to help other visitors choose the right course or service.
• Marketing Activities: To send you commercial newsletters and communications about new products, services, or offers that may be of interest to you. All direct marketing communications include an unsubscribe option.
• Other Communications: We may contact you by email, mail, phone, or text for various reasons, including responding to your requests.
• Analytics, Improvements, and Research: To conduct research and analysis aimed at improving our services, user experience, and website functionality. Any data shared for analytical purposes is presented in anonymous, aggregated form.
• Security, Fraud Detection, and Prevention: To prevent fraud and other illegal or infringing activities. This includes using personal data for risk assessment, user authentication, and security purposes. In certain cases, data may be shared with law enforcement authorities or external advisers as permitted by law.
• Legal and Compliance: To resolve legal disputes, comply with regulatory investigations, enforce agreements, or respond to lawful requests from law enforcement. Where automated processing produces legal effects or significantly impacts you, we will implement appropriate safeguards, including the option for human intervention.

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Legal Bases for Processing

• Performance of a Contract: We process your data as necessary to fulfill our contractual obligations—for example, to complete and administer your online requests.
• Legitimate Interests: We process your data for our legitimate business interests, such as providing appropriate website content, sending emails and newsletters, and improving our services. We carefully balance your rights with our interests.
• Compliance with Applicable Law: When required, we process your data to comply with legal obligations.

Where necessary, we will obtain your consent for processing your personal data for direct marketing purposes. You may withdraw your consent at any time by contacting us using the details provided below.

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Data Sharing

We may share your personal data with third-party service providers who process data on our behalf. These providers assist with payment processing, sending marketing communications, analytical support, and other services described in this Privacy Policy. All third-party providers are bound by confidentiality agreements and are prohibited from using your personal data for any purposes other than those specified by us.

We may also disclose personal data to competent authorities, such as law enforcement, when required by law or to prevent, detect, or prosecute criminal activities and fraud.

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International Data Transfers

Your personal data may be transferred to and processed in countries outside your own, including countries that may not have data protection laws as comprehensive as those in the European Union. Where required by law, we will only transfer your data to recipients who offer an adequate level of data protection, often secured through contractual arrangements.

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Security

Shackelford's MMA Center takes reasonable measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. We use a combination of technical, administrative, and physical safeguards to secure your data, and only authorized personnel have access to your personal information in the course of their work.

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Data Retention

We will retain your personal data for as long as necessary to provide services to you, comply with legal obligations, resolve disputes, and prevent fraud or other illegal activities. The retention period for specific types of data will depend on the nature of the data and the purposes for which it is processed.

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Your Choices and Rights

You have control over how your personal data is used by us. You may:

• Request a copy of the personal data we hold about you;
• Request corrections to any inaccurate or incomplete personal data;
• Request that we erase, block, or restrict the processing of your personal data, or object to certain uses;
• Request that we transfer your personal data to a third party, where applicable.

If you have provided consent for the processing of your data, you may withdraw that consent at any time. In cases where we process your personal data based on legitimate interest or public interest, you have the right to object to such processing, subject to applicable law.

Please ensure that the personal data you provide is accurate and current. If any of your data changes, please notify us promptly so that we can update our records accordingly.

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Mobile Opt-In

Any mobile opt-in consent or phone numbers provided for SMS purposes will not be shared with third parties or affiliates for marketing purposes. SMS consent data is strictly used for sending messages from Shackelford's MMA Center.

OPT-IN CONSENT:
By submitting your phone number, you authorize us to send you text messages and notifications. Message/data rates may apply. Reply STOP to unsubscribe.

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Questions or Complaints

If you have any questions or concerns about how we process your personal data, or if you wish to exercise your rights under this Privacy Policy, please contact us at [insert contact details here]. You may also contact your local data protection authority with any questions or complaints.

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Changes to the Privacy Policy

Our Privacy Policy may change from time to time as our business evolves. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make material changes that affect how your personal data is processed, we will notify you before such changes take effect.

If you have any questions about this Privacy Policy or require further information, please contact us at [insert contact details here].